That is why it is important for you to pay close attention to your sphere of influence real estate agent. You can send this to your SOI, or your geographic farm. Take Advantage of Social Media 3. Remember, you dont have to harass your SOI with daily sales calls. Letter To Sphere of Influence Draft: Good news! If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. coaching programs is right for you? It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. And that's an uncomfortable idea for many of us. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. As a real estate professional, you have a lot of connections and vendors you know and trust. Date. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Start with your past clients because these are people you just sold a house to. You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Love it or hate it, email cannot be ignored. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! If theres one SOI pro tip that bears repeating, its this: Never assume. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. It is important for you to stay connected with your real estate clients. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? And when he does, it feels like a natural segue, not an awkward script. This is how you reconnect with your sphere of influence database. Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. Youll be shocked at the response. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. It strikes up a conversation and they start chatting with you. Add your signature and contact information including your location. But once you get rolling with regular follow ups and a growing number of referrals, youre going to want some kind of system or real estate CRM that lets you see at a glance what the last follow up was so you can keep connecting in a consistent and relevant way. I'm so not into the self praise thing but see so many excellent examples of how to do it right. All it means is the people who know and like you. Take a few minutes to really get to know them. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Wish I could use it but after 25 years it would look odd! It is so easy to get caught up in the bright and shiny and different methods of lead generation. If this has happened to you, you need to re-engage with those people. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. You may also want to include a gift card to the local coffee shop or other gift. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. How to Nurture Your SOI (+ Free Templates! A form letter! Congrats. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Ask them about the dog. Be clear that you have no agenda. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Gratitude is the best way to get more of what you want. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. saying thanks to those who have helped you attain success is a great way to foster more !! Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. This traditional use of the Listing E-Alert tool is a great value add to your clients. Please let me know if I can help you with anything in the future. Whether you use the MLS or your agent website through your CRM, it can be completely free. Script #1 - Recent Clients & Professional Connections, I hope all is well! Assuming youve already let your sphere know youre in the real estate game, heres a quick, friendly template to help get them on your email list. Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Remind your sellers about something you did that added a lot of value for them. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Before I started using email marketing, my business was struggling. Copy all of it into one Excel spreadsheet. Congratulations, Lori! Likely, you are already using Listing E-Alerts. Put yourself in your contacts shoes. its also more effective. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. (even though some agents love getting their francise awards) I like to write about what makes my clients happy. After youve sent a few value-packed emails, drop in and ask for that referral. Yes, it is true that most people use the internet when they are looking for products and services that they require. Most marketing agents do fails because they don't under. Where you make your list will depend on where you are in your business. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. It's been way too long since we've seen each other. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Diversify Your Outlets 5. Its one of the oldest digital tools that Realtors have had at their fingertips. Its forcing real estate professionals to pivot their business and make some changes. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Under that simple system they end up calling everyone in their SOI twice a year. You might even want to use a real estate CRM. Dont do that. And heres where you apply this knowledge to making your phone calls. For example, if you see that someone in your sphere of influence has recently adopted a dog, make sure you congratulate them on that adoption. That's the only way you will be able to contact your SOI members 100 times a year. As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. I just can't do YAY ME! Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. More than anything else, these real estate letters are a thank you with a request for real estate referrals. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. It could literally lose you millions. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Here's a letter recently sent out by one of my faithful readers. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. Huh? Disclaimer: ActiveRain, Inc. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. In addition, it might backfire and cause them to never call on you. But asking for it can feel pretty daunting. Excellent letter, of course, Marte! For those of us who have a hard time tooting our own horn, this is a tough one. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. You can do this by adding value coming from contribution and giving them something they want. (Honestly, this ones worth a watch!). And then you reached out via Facebook. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . Checking in with them to make sure theyre okay is a very normal thing. We are going back to the basics. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. What's the reason you're reporting this blog entry? You Are Truly "Above The Crowd!". Now you take your scrubbed list upload them to an email marketing program. Approximately 80 percent of all transactions are done within your sphere of influence. Its Brian Icenhower. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them It wont be like that for long. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Save my name, email, and website in this browser for the next time I comment. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table.

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